If a picture is worth a thousand words, then the ones by Aya Atoui make for epic, gentle visual sonnets. I worked with this young artist to create images introducing the new single and music video (gayathrimusic.com) and I am in utter fascination with her aesthetic, the grace of her work and her own shining creative vision.
When I asked her about her very individualistic approach to her art she said; "it's always difficult for me to speak about my process because the work goes through different kinds of execution. When I shoot an image I enjoy projecting it onto a surface and drawing over it. Sometimes I like to project images on inanimate or animate objects. Could be trees, sand, windows...the projections opened doors to superimposition, the placement of an image or video on top of an already existing image or video. It's usually more about the process than the end result for me."
Taking cue from lyrics of some of my songs, she conjured up visual ideas that captures the music, its sentiment and possesses a character of its own. Being a part of this process is something I've deeply enjoyed. There's definitely more to come.
The gorgeous green jacket is from the lovely Chickpeas Vintage in dubai (www.xoxochickpeas.com). Check out and buy their beautiful clothes, accessories and overall awesomeness. Special thanks to Maya & Amira @ Chickpeas who supported me during the making of this video by providing the clothes for it!
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| A glimpse from the shoot. |
